The global graphics card market is currently undergoing a new wave of changes. Due to the significant increase in the cost of GDDR6 and GDDR7 memory, major partners of NVIDIA and AMD have begun raising the prices of their graphics cards one after another.

Earlier reports indicated that NVIDIA had issued a notice to its AIC partners on January 16, announcing a comprehensive price increase for bundled memory supplies. Although the price of GPU chips themselves remains stable for now, the rising memory costs have gradually been reflected in retail prices.

From market trends, within the NVIDIA camp, MSI has taken the lead in raising the prices of its RTX 50 series, with brands like ASUS and Gigabyte expected to follow suit by the end of the month. On the AMD side, Taiwanese manufacturers increased their distribution prices about a week ago.

Currently, models in NVIDIA's RTX 50 series with 16GB or more of memory have seen price hikes of 15% to 20%, while AMD's RX 9000 series has experienced spot price increases of around 10% to 18%.

As the proportion of video memory in the overall cost of graphics cards continues to rise, NVIDIA has adjusted its supply strategy, prioritizing models equipped with 8GB of video memory and focusing on ensuring the shipment of high-end chips within this range.

Amidst this wave of market fluctuations, the itinerary of NVIDIA CEO Jensen Huang has also drawn significant attention.

According to reports, he plans to visit China again in late January. In addition to attending the company's internal pre-Lunar New Year events, external analysis suggests that the more important purpose of this trip may be to secure orders for the H200 chip and obtain sales permits for the Chinese market.

At this time last year, Huang also visited Shenzhen, distributing sizable red envelopes to employees at the company's annual gathering, even joking that "next time it will be 100,000 yuan."

However, compared to the annual meeting interactions, the market is more concerned about whether the H200 chip can secure approval for sales in China through this visit. Previously, due to export controls, production in the H200 supply chain was temporarily halted. Whether Jensen Huang's trip can break the deadlock has become a focal point in the industry.

The cost pressures from rising memory prices and the commercial competition in the high-end chip market are jointly shaping the trajectory of the graphics card market. With ongoing fluctuations in supply chain prices and adjustments in corporate strategies, the graphics card market in early 2026 has clearly entered a phase full of uncertainties.